COUTURE STYLING Kérastase unveils a new era of styling

Kérastase inspires new life into hair, inventing glamorous, precise, liberated style.

COUTURE STYLING Reveal the hair’s natural beauty


The art of perfect hair

Caring for the scalp along with nourishing, protecting and enhancing the hair is the Kérastase approach to the “Art of Perfect Hair”.  Volume, shine and movement all start with high-performance products followed by personalised hairstyling.

To advance even further, Kérastase was able to transcend the very notion of hairstyling and to create a new collection that is emotional and sensual. “Couture Styling” by Kérastase is the alliance of fusional long-lasting hold and hair that moves freely and feels irrestistible.

For the first time, women can enjoy styling products that do not stiffen their hair, but rather shape it so it stays free and moves when they move.

More than just a new styling tool, the Kérastase Styling collection is style perfection.

Luigi Murenu

Luigi Murenu Luigi Murenu's artistic vision

Kérastase chose Luigi Murenu because he is the undisputed master of customised hairstyles that display sophisticated dynamism and a unique look, executed with precision. 

Luigi sees styling as an extension of the woman herself rather than just an accessory. He brings out the best in women, transcends their style for beauty in a way that is always unique and never formatted.

Using Kérastase products, Luigi has created personalised allure. His work is also based on listening and dialogue, working together with his model.


Reinvented textures

Reinvented textures

Unique technology, light textures and the hottest products come together with Kérastase stylists and the creative energy of Luigi Murenu to usher in a radically different approach to hairstyling.

Reinvented textures will appeal to even the most demanding women, who want to flaunt their hair as an integral part of who they are.

Kérastase reveals a new generation of micronised fixative polymers, a micro-film coating paired with outstanding cosmetic results. Kérastase offers an unprecedented feel: fusional, lasting hold and absolute freedom of movement.

The Science of Micronised Polymers

The Science of Micronised Polymers

After several years of exploration, L’Oréal Advanced Research gained expert knowledge into micronised polymers. A renewed and ever-evolving vision that enabled the identification of two types of micronised polymers. They adhere perfectly to the fibre to offer the most beautiful hair—sublime, controlled, yet completely free…


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